Baba Ramdev's Patanjali

What gives Baba Ramdev’s Patanjali an edge over its competitors?

Post-liberalisation, the FMCG landscape in India has been dominated by the two giants who dominate the world market – the Netherlands-based Unilever (HUL) and the American Proctor and Gamble...
Rural-youth-of-India

Entrepreneurship is fast catching up among rural Youth of India

Rural India is going through a slow and at times, agonizing transformation. As agricultural incomes have stagnated, inflation has kept costs high. More-over, aspirations are on the rise –...
loyal-employee

What Makes an Employee Loyal to a Company?

We all often feel that we are loyal to our company, but what are those characteristics that make us loyal? All companies have employee-retaining policies, but what is it...
employees

5 Good Reasons to Hire Mature Employees

A lot of companies may believe that hiring younger people benefits them, but hiring older people has its own advantages. The older people, unlike the younger ones, have simple...
financial-planning-india

4 Most Important reasons Entrepreneurs need to make a Financial Plan

India is going through what appears to be a golden age of entrepreneurship. Scarcely a week goes by without reading about a start-up who has got huge funding, or...
youthbrands

How can brands connect with the youth

Usually every brand has a different story and a different image based on which they have to connect to their target audience. Most of the ad agencies use this...
e-commerce-india

E-commerce taxation policies in India

One of the less-prominent news items from last week was a report from Bengaluru about NASSCOM, the Indian IT Industry body, making a demand for uniform policy on taxation...
Youth India

How can youth be a part of, and contribute to, the ‘Make in India’...

“From electrical to electronics, come ‘Make in India’. From chemicals to pharma, come make in India, from auto to value-addition, come make in India. Paper or plastic, come make...

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