Impact of Celebrity Endorsements on Indian consumers

[shivanigupta]

There is a huge Impact of Celebrity Endorsements among the consumers though TV commercials in India as Indians like the celebrities a lot and consider most of the celebrities their role models. There for more and more companies prefer the celebrities of different fields in India like the cricketers, Bollywood celebrities and other sports personalities. Celebrity endorsement is quite famous and effective in India. Most of the products of many companies are being endorsed by the Bollywood actors and Indian cricketers for better sales targets. Television is something which is watched all over Indian by the people of all class whether the people belong to lower class or middle class or upper class, all of them watch television to entertain themselves.

And most of the companies play the card of TV commercials in India for more selling of their Consumer products with the help of the endorsements the Indian celebrities. The companies most of the time get good results of the TV commercials by the celebrities but sometimes it proves out to be negative publicity for them as it often happens to the companies which hire the celebrities form the world of cricket. Because if the cricketers don’t plays well that time their endorsement on television is not like by the viewers and the viewers stop buying the products endorsed by the failure cricketers. So there are both the things, profit and the loss due to the publicity of the branded products by the celebrities on TV in India.

There have a lot of researches and the analysis on the celebrity’s endorsement on the Indian television for marketing the products of the branded companies in India. This is the fact that endorsement of the companies by the celebrities very effectively work in terms of increasing the brand value and the sales of the products.

What is the impact of celebrity endorsement on sales of a Brand in India ?

 

[Tigerr]

celebrity endorsements

Celebrity endorsements have become common these days with major brands. Celebrities play a major role in increasing the sales of the brands as many people in India are followers of certain celebs. This is exploited by the firms to promote their products. Television is an important means of communicating with the public and these celebs do the same effectively.

 

[Suryavanshi]

With no doubts, our society is very much influenced with celebrities. And the advantage of this is taken upon by the advertising companies because for them it becomes really very easy to market and increase the sale of their product. This is because most of the Indian consumers are desperate followers of one or other celebrities.

And this is why Endorsements featuring celebrities has become the latest trend of today. Though appreciating a celebrity is good but this does not at all mean to follow them like dumbs.

So, I request all the consumers to follow your own instinct to make any purchase for yourself.

 

[Idiotbox]

in this media dependent nation where people spend most of their times watching television, celebrities do make an strong impact on viewers who are otherwise consumers. most of the people are celeb crazy and try to do what think and how they act. so a product would go on better sale if its promoted by a celebrity liked by most of the population,

 

[R2India]

celebrities are blindly followed up by the youth and even elder generation these days. so they do make a substantial impact on the endorsements and advertisements which they make. these tactics actually do work because people would watch the celebs undoubtedly and so would the product grab the attention

 

[Greatindia]

Celebrities leave a deep impact on the viewers with whatever they do. This is being used up by various companies to promote their products by getting the products endorsed by these celebs. And i think a product earns itself a brand value easily if it is endorsed by a celeb because people start recognizing it.

 

[Economist]

Celebrity when endorse any project or product then it lays a great impact on the common people or you can say any consumer. When they see their favorite actor or actress or celebrity endorsing any product then they tempt and tend to buy that product no matter what the cost of the product is. They think that their celebrities are endorsing something which they themselves use and this is the reason of their glowing skin or fit body. They buy that immediately. the impact is quite high!