Indian_Girl
New Member
There is an old quote-Quality is better than quantity. This is something which Indian news channels of the present era need to understand. As the media sector is seeing a cut-throat competition sector, the news channels now-a-days resort to anything and everything they could possibly do to fetch high TRPs.
One of such tricks is a enigma called breaking news, through which these channels try to attract the mass audience. The Wikipedia (the online reliable encyclopaedia) states, “Breaking news is a current event that broadcasters feel warrants the interruption of scheduled programming in order to report its details. Its use is often loosely assigned to the most significant story of the moment or a story that is being covered live. It could be a story that is simply of wide interest to viewers and has little impact otherwise.” However, the channels, which are meant to provide news to the viewers, are churning out breaking news with great ferocity and spontaneity and are hence packaging any juicy content as news.
These India's News channels tries to cash in on the emotions, inquisition and sociological background of the viewers. The channels like India TV also broadcast stupid stuff such as calf born with 2 heads, exclusive coverage on celebrities' weddings, ways to go to heaven and many such other stories. Shouldn't such channels better be renamed as entertainment channel?
One of such tricks is a enigma called breaking news, through which these channels try to attract the mass audience. The Wikipedia (the online reliable encyclopaedia) states, “Breaking news is a current event that broadcasters feel warrants the interruption of scheduled programming in order to report its details. Its use is often loosely assigned to the most significant story of the moment or a story that is being covered live. It could be a story that is simply of wide interest to viewers and has little impact otherwise.” However, the channels, which are meant to provide news to the viewers, are churning out breaking news with great ferocity and spontaneity and are hence packaging any juicy content as news.
These India's News channels tries to cash in on the emotions, inquisition and sociological background of the viewers. The channels like India TV also broadcast stupid stuff such as calf born with 2 heads, exclusive coverage on celebrities' weddings, ways to go to heaven and many such other stories. Shouldn't such channels better be renamed as entertainment channel?