Karma Cola: Marketing the Mystic East by Gita Mehta offers the story during the beginning in the late '60s, hundreds of thousands of Westerners slide down upon India, disciples of a cultural revolution that declares that the magic and ambiguity missing from their lives was to be found in the East. The author have aptly and notably weaved old and new, common and wacky, history and current events into a flawless and colorful narrative that is at once amusing, appalling, and emotional. This book is really an amazing read.
Karma Cola: Marketing the Mystic East by Gita Mehta
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